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Official Connector

Bring your SEO Data to
Looker Studio.

Create powerful, real-time SEO dashboards by connecting Nightwatch directly to Looker Studio. Visualize rankings, traffic, and AI visibility alongside your other marketing data.

No Code Required
Real-time Sync
Custom Dashboards
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Source
Dest
Connected

Trusted by 10,000+ SEO teams

SEO Performance Report
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Average Position Trend

Ranking Distribution

85%
Top 3
Top 10
Top 100

Top Keywords

keyword_1Pos: 4+1
keyword_2Pos: 7+2
keyword_3Pos: 10+3
Powered by Nightwatch
Seamless Integration

Your SEO Command Center
in Real-Time.

Build comprehensive dashboards that your stakeholders already know how to use. Our native Looker Studio connector pushes live data straight to your reports, eliminating manual CSV exports.

  • Direct API connection (no middleware)
  • Data refreshes automatically
  • Combine with GA4 and Search Console

Every Metric You Need.

If you can see it in Nightwatch, you can visualize it in Looker Studio. Access granular data points for rankings, visibility, and site health.

Available Data Dimensions

Drag and drop any metric into your report

Daily Rankings
Average Position
Click Potential
Search Visibility
Keyword Segments
Competitor Data
Search Volume
SERP Features
Site Audit Scores

Start with a Template

Don't build from scratch. Use our pre-configured dashboards designed by SEO experts.

Agency
Executive Summary
Free Template
Rank Tracking
Keyword Performance
Free Template
Benchmarking
Competitor Analysis
Free Template
Local
Local SEO Report
Free Template
Site Health
Technical Audit
Free Template

Looker Studio Integration FAQ

Common questions about connecting Nightwatch to Google Looker Studio.

Nightwatch provides a native Looker Studio connector. In your Looker Studio dashboard, select 'Create New Data Source', search for 'Nightwatch', and authenticate with your Nightwatch account. Once connected, you can build custom dashboards with ranking data, visibility trends, site audit results, and AI citation metrics — all updated in real time.
You can visualize keyword ranking positions over time, AI visibility scores across ChatGPT/Claude/Gemini/Perplexity, site audit health scores, traffic data from Google Analytics, Search Console impressions and clicks, local SERP performance, and competitor comparison data — all in customizable charts, tables, and scorecards.
No. The Nightwatch connector works with the free version of Google Looker Studio (formerly Google Data Studio). A free Google account is all you need to create and share dashboards with your team or clients.
Yes. Looker Studio supports automatic data refresh schedules. You can configure your Nightwatch dashboards to refresh daily, ensuring your reports always reflect the latest ranking data without manual intervention.
Yes — this is one of the most popular use cases. Build a branded dashboard in Looker Studio using Nightwatch data, then share a view-only link with clients. They see their real-time ranking data without needing a Nightwatch or Looker Studio account. You can also embed dashboards in your own client portal.

See the whole picture. Start free.

Join 10,000+ SEO teams using Nightwatch to unify rank tracking and AI visibility into one search intelligence platform.

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